📝Brief
Launch campaign for Lumen, a new vitamin C + peptide brightening serum from a high-end skincare brand. Target: 28–40 women, urban, design-conscious. Premium, dewy, science-meets-sensorial. Need hero stills and 6s social videos for TikTok and Instagram.
Liquid Sunrise
Golden hour in a bottle. A radiant, dewy ritual that captures the first warm light of morning hitting bare skin.
Mood — Liquid Sunrise
Quiet, sensual, ceremonial. The hush right before the day begins.
Position Lumen as the daily moment of luminosity — equal parts science and sensorial pleasure. We sell the feeling of waking up glowing, not the ingredient list.
🎨Color palette
🎬Art direction
Lighting
Warm, low-angle sunlight raking across the frame. Soft golden bounce from a silk reflector, deep amber shadows.
Camera
Macro 100mm on Arri Alexa Mini, shallow depth, slow handheld drift. 4K, 24fps with a subtle cinematic shutter.
Colors
Honey gold #E8B872, soft peach #F4C9B0, pale ivory #F8F1E7, deep cocoa shadow #3B2A1E.
Texture
Slick, liquid-light skin. Visible droplets, glassy serum bead-up, fine peach fuzz catching the sun.
Set design
Linen-draped windowsill, sun-bleached terracotta surfaces, single sculptural fig branch, hand-thrown ceramic dish.
Mood
Quiet, sensual, ceremonial. The hush right before the day begins.
📸 Image Prompts
Editorial beauty close-up of a woman's cheekbone catching warm golden-hour sunlight, single luminous serum droplet rolling down dewy skin, peach fuzz visible, shot on 100mm macro with Arri Alexa Mini, shallow depth of field, soft amber bounce, honey gold and ivory palette, hyperrealistic skin texture, cinematic.
Overhead still life of the Lumen serum bottle resting on sun-bleached terracotta beside a sculptural fig branch and a hand-thrown ceramic dish holding a single droplet of golden serum, raking morning light, linen shadows, editorial Kinfolk aesthetic.
Three-quarter portrait of a model with bare luminous skin, eyes closed, gently pressing serum into her cheek with her ring finger, warm window light, ivory linen robe, peach and gold tones, premium skincare campaign, shot on Hasselblad.
🎬 Video Prompts
6-second cinematic macro: extreme close-up of a golden serum droplet falling in slow motion onto bare skin, ripple of light across peach fuzz, slow handheld drift, warm honey lighting, ends with bottle resting on terracotta as sunlight blooms across frame.
6-second sensorial ritual: woman in ivory linen presses dropper to collarbone, slow-mo bead of serum traces down skin, soft golden hour, camera orbits 30 degrees, final beat reveals Lumen wordmark embossed in light on linen.
⚡Social hooks
Your skin called. It wants its morning light back.
One drop. Three weeks. The kind of glow people ask about.
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